Privacy Policy

Last updated: 7 October 2026

At PDF-REALITY PUFFY (Pty) Ltd (“PUFFY”, “we”, “us” or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, create an account, purchase our products, contact us, submit a review, or otherwise interact with our services.

We process personal information in accordance with applicable data-protection laws, including the Protection of Personal Information Act 4 of 2013 (POPIA) where applicable. POPIA establishes requirements for the lawful processing of personal information and provides rights to data subjects. Justice Department SA

1. Who we are

PDF-REALITY PUFFY (Pty) Ltd

Trading brand: PUFFY™

Website: PDF-REALITY PUFFY

Email: PDF-REALITY-PUFFY@pdfrealitypuffy.co.za

For privacy-related enquiries, you may contact us using the email address above.

2. What personal information we collect

Depending on how you interact with our website, we may collect information such as:

Account information

Name
Email address
Account login information
Telephone number, where provided

Order information

Name
Billing address
Shipping address
Contact details
Products purchased
Product variations selected
Order number
Order history

Payment information

Payments may be processed through third-party payment providers.

We generally do not need to receive or store your complete payment-card details ourselves. Payment information may be processed directly by the relevant payment service provider according to its own privacy and security practices.

Communications

If you contact us, we may retain information contained in your communication, including your name, email address and the contents of your enquiry.

Reviews

If you submit a product review, we may collect the information you provide with that review.

Website and technical information

When you use our website, certain technical information may be collected automatically, such as:

IP address
Browser type
Device type
Operating system
Pages visited
Approximate location derived from technical information
Date and time of website activity
Cookies and similar technologies

The exact information collected depends on the services, plugins and analytics tools active on our website.

3. How we collect information

We may collect personal information when you:

Create an account
Place an order
Subscribe to communications
Contact us
Submit a review
Complete a form
Interact with our website
Use features of our online store
Communicate with us through supported channels

We may also receive certain information from service providers involved in operating our website, payment systems, shipping services, security systems and other business services.

4. Why we use your information

We may process personal information for purposes including:

Processing and fulfilling orders

We use your information to:

Process purchases
Confirm orders
Arrange delivery
Provide order updates
Handle returns and refunds
Provide customer support

Managing customer accounts

Where you create an account, we use your information to:

Maintain your account
Authenticate your account
Display your order history
Provide account-related services

Communicating with you

We may use your information to respond to:

Questions
Support requests
Product enquiries
Return requests
Complaints
Other communications you send to us

Improving PUFFY

We may use appropriate information to understand how customers use our website and improve our products, services and shopping experience.

Security and fraud prevention

Information may be processed to protect our website, customers, transactions and business against fraud, abuse, security incidents and other unlawful activity.

Legal and regulatory purposes

We may process and retain information where necessary to comply with applicable legal, tax, accounting or regulatory obligations.

POPIA requires personal information to be processed lawfully and reasonably, and generally limits processing to information that is adequate, relevant and not excessive for the purpose for which it is processed. National Treasury

5. Marketing communications

We may offer customers the opportunity to receive PUFFY™ news, product announcements, promotions or other marketing communications.

Where applicable, marketing communications will be handled in accordance with applicable law.

You may unsubscribe from marketing communications at any time using the unsubscribe mechanism provided or by contacting us.

We will not make your purchase of a PUFFY™ product conditional on agreeing to receive optional marketing communications.

POPIA provides data subjects with rights concerning direct marketing, including the right to object to processing for direct-marketing purposes. National Treasury

6. Cookies

Our website may use cookies and similar technologies.

Cookies can help us:

Keep products in your shopping cart
Maintain your session
Remember preferences
Provide account functionality
Understand website usage
Improve website performance
Maintain website security

Some cookies may be placed by third-party services that operate features on our website.

You can manage cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of our website.

7. Sharing personal information

We do not sell your personal information as a business asset.

We may share information with trusted third parties where reasonably necessary to operate our business and provide services to you.

These may include categories such as:

Payment processors
Delivery and courier providers
Website hosting providers
Website security providers
Email and communication providers
Website analytics providers
IT and technical service providers
Professional advisers
Government, regulatory or law-enforcement authorities where legally required

We aim to share only information reasonably necessary for the relevant purpose.

8. International processing

Some third-party service providers may process information outside South Africa.

Where personal information is transferred across borders, we will take the steps required by applicable law.

Where applicable, POPIA places requirements on transfers of personal information to third parties in foreign countries. Justice Department SA

9. Protecting your information

We take reasonable technical and organisational measures to protect personal information against risks such as:

Unauthorised access
Loss
Misuse
Unauthorised disclosure
Destruction
Alteration

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a security incident affecting personal information, we will respond in accordance with applicable legal requirements.

POPIA specifically requires responsible parties to implement appropriate safeguards for personal information. National Treasury

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

For example, certain transaction and accounting records may need to be retained to comply with legal or regulatory requirements.

When information is no longer required, we may securely delete, destroy or de-identify it where appropriate.

11. Your privacy rights

Subject to applicable law, you may have the right to:

Ask whether we hold personal information about you
Request access to personal information we hold about you
Request correction of inaccurate or outdated information
Request deletion or destruction of information where legally applicable
Object to certain processing
Object to direct marketing
Withdraw consent where processing is based on consent
Lodge a complaint concerning the processing of your personal information

POPIA provides data-subject participation rights, including access and correction/deletion rights and certain rights to object. National Treasury

Some requests may be subject to legal limitations or verification requirements.

12. How to exercise your rights

To make a privacy request, contact:

PDF-REALITY PUFFY (Pty) Ltd

Email:
PDF-REALITY-PUFFY@pdfrealitypuffy.co.za

Please provide enough information for us to understand and verify your request.

We may need to verify your identity before providing or changing personal information.

13. Children’s privacy

Our website is not intended to knowingly collect personal information from children in circumstances where applicable law requires parental or guardian involvement.

If we become aware that we have collected personal information in circumstances where collection was not permitted, we will take appropriate steps in accordance with applicable law.

14. Third-party websites

Our website may contain links to websites or services operated by third parties.

Those third parties have their own privacy practices and policies.

We are not responsible for the privacy practices of external websites that we do not control.

We encourage you to review their privacy policies before providing personal information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be made when:

Our website changes
We introduce new services
Our use of personal information changes
Our third-party service providers change
Applicable laws or regulatory requirements change

The “Last updated” date at the top of this page indicates when the policy was most recently updated.

Where appropriate, we will provide additional notice of material changes.

Privacy notices should be kept current when matters such as processing purposes, marketing channels, recipients or international transfers change. Inforegulator

16. Complaints

If you have concerns about how we process your personal information, please contact us first:

PDF-REALITY PUFFY (Pty) Ltd
PDF-REALITY-PUFFY@pdfrealitypuffy.co.za

You also have the right, where applicable, to lodge a complaint with the Information Regulator of South Africa, which is responsible for monitoring and enforcing POPIA. Justice Department SA

17. Contact us

For privacy questions, requests or concerns:

PDF-REALITY PUFFY (Pty) Ltd
Email: PDF-REALITY-PUFFY@pdfrealitypuffy.co.za